Chromatic Journeys: Exploring the Interplay of Color, Emotion, and Culture in Shaping Tourist Experiences
Year: 2025
Type: book-chapter
Study design: Observational Study
Abstract: This study introduces the Culture-Color-Emotion-Tourism (CCET) model, a comprehensive framework that explores the interplay between color schemes, emotional responses, cultural influences, and tourism outcomes.Using a mixed-methods approach, including a literature review, comparative case studies, and survey-based empirical research, the study analyzed how color influences tourist perceptions and behaviors.Survey findings indicate that 78% of respondents acknowledged the influence of color aesthetics in their travel decisions, with 35% preferring blue, followed by red (25%) and green (20%).Blue was predominantly associated with relaxation at beach resorts, while red evoked excitement in adventure tourism.Furthermore, 82% of participants reported choosing destinations based on visual appeal, emphasizing the significance of color in destination branding.The CCET model offers actionable insights for destination planners, marketers, and event managers to enhance tourist satisfaction and encourage revisits.It also advocates for culturally sensitive color applications in tourism design to ensure inclusive and authentic experiences.Future research directions include the integration of AI for personalized color-emotion experiences, cross-cultural color perception studies, and the development of emotional maps for tourism planning.
Authors: Rajeev Semwal, Nandita Tripathi, Rajnish Kohli, Pankaj Mehta, Arpit Sharma, Priyanka Tyagi
Institutions: Amity University, Chandigarh University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4413247484