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Analisis Kepuasan Pelanggan Kopi Kapal Api Menggunakan Metode Net Promoter Score

Year: 2025

Type: article

Abstract: This study aims to measure the level of customer satisfaction and customer loyalty of Kapal Api Coffee products launched by Digital Business Students as a Final Exam in the Costumer Behavior course which is a Study Program from Sukabumi Polytechnic which is about understanding how, why, and when consumers make decisions to buy a product or service. This research was conducted on customers of Kapal Api Coffee which aims to calculate the level of satisfaction where the results can be used as a basis for future development. Data collection for this research is through questionnaires distributed to customers. To determine the probability of consumer satisfaction, a customer satisfaction analysis is carried out using the Net Promoter Score (NPS) method.

Source: JUSTIKA Jurnal Sistem Informasi Akuntansi

DOI: 10.31294/justika.i5v1.9168

Authors: Komharudin Komharudin, Nida Auliana Umami, Khairil Hidayatulloh

Institution: Politeknik Sukabumi

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4413266465

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