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Journal of Macromarketing Special Issue: Healthy Ageing in Marketing

Year: 2025

Type: article

Abstract: In this introductory editorial, we briefly discuss the need for a deeper understanding and more meaningful engagement with older adults in marketing research, viewed through the lenses of identity, vulnerability, resilience, and meaning making. We then introduce the nine peer-reviewed articles that comprise this special issue and conclude by outlining directions for future research.

Source: Journal of Macromarketing

DOI: 10.1177/02761467251366572

Authors: Yousra Asaad, Dorothy Yen, Geraldine Cohen

Institution: Brunel University of London

Language: English

Topic: Aging and Gerontology Research

Subfield: Neuropsychology and Physiological Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $3,900

OpenAlex ID: W4413296476

FWCI:

Cites: 3

Cited by:

Related to: 10