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Pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) melalui Implementasi Customer Lifetime Value (CLV): Sebuah Kegiatan Pengabdian Masyarakat di Kembangan Selatan, Indonesia

Year: 2025

Type: article

Abstract: Micro, Small, and Medium Enterprises (MSMEs) have a major contribution to the national economy, but still face challenges in retaining customers in a sustainable manner. This research aims to implement the Customer Lifetime Value (CLV) approach to improve customer loyalty and business sustainability of MSMEs in Kembangan Selatan Urban Village, West Jakarta. The activity methods include training, digital finance assistance, data-based marketing strategies, and practical application of CLV. The program results show an increase in MSME actors' understanding of financial management and customer retention strategies. CLV training and mentoring encourage efficient resource allocation and significantly improve MSME competitiveness. This activity is also a direct learning medium for students and strengthens the role of universities in supporting the local economy.

Source: PRIMA PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT

DOI: 10.55047/prima.v4i4.1827

Authors: Febrian Kwarto, Minanari Minanari, Suprapto Suprapto

Institution: Mercu Buana University

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Quality education

Open Access status: diamond

OpenAlex ID: W4413330735

FWCI: 2.322

Cites:

Cited by: 1

Related to: 10