Work

How do you identify and leverage your advantage: Developing a resource repositioning framework

Year: 2025

Type: article

Abstract: Home-based firm-specific advantages (FSAs) are fundamental in shaping the initial business models of multinational corporations, serving as the primary source of competitive strength in foreign market expansion. However, prior research offers limited clarity on the processes by which firms identify and leverage these home-based resources to create value abroad. Through an embedded case study of a firm's simultaneous foreign market entries, we highlight the critical managerial practices involved in effectively leveraging home-based FSAs. Building on these findings, we introduce a resource repositioning framework that demonstrates how firms can systematically transform home-based resources into non-location-bound FSAs, thereby establishing robust competitive positions across diverse international markets.

Source: Journal of International Management

DOI: 10.1016/j.intman.2025.101292

Authors: Tetsuya Usui, Masaaki Kotabe

Institutions: Gakushuin University, University of Hawaiʻi at Mānoa

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $4,020

Funder: Japan Society for the Promotion of Science