Year: 2025
Type: article
Abstract: This study examines metaphors in the hospitality discourse of Singapore (SG) and Hong Kong (HK) using conceptual metaphor theory, corpus linguistics, and discourse analysis. We identify the key source domains employed in luxury hotel websites across both regions and use quantitative methods to reveal metaphorical patterns in each corpus. The findings reveal that the SG corpus exhibits a greater inclination toward FORTUNE metaphors, whereas the HK corpus shows a prominence of MAGIC metaphors. Against this background, we argue the importance of a frequency-based collocational approach for analyzing conceptual metaphors, as it facilitates the exploration of the sociocultural dimensions embedded in hospitality discourse.
Authors: Joanna Zhuoan Chen, Kathleen Ahrens
Institution: Hong Kong Polytechnic University
Language: English
Subfield: Experimental and Cognitive Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: bronze
Funder: Hong Kong Polytechnic University
OpenAlex ID: W4413354336