Investigating factors affecting purchase intention of halal cosmetics products among Millennial consumers: findings from PLS-SEM approach
Year: 2025
Type: article
Study design: Observational Study
Source: Journal of Islamic marketing
Authors: Mohamed Soliman, Mahmood Hayeemad, Ruslee Nuh, Chutikan Phetkaew
Institution: Prince of Songkla University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4413355295
