Work

Effects of the mediating variable of customer experience on reducing customer confusion in corporate banking: a mixed research approach

Year: 2025

Type: article

Source: Journal of Islamic marketing

DOI: 10.1108/jima-05-2022-0139

Authors: Mehdi Baniasadi, Ali Reza Sadeghi

Institutions: Islamic Azad University, Tehran, Islamic Azad University South Tehran Branch, Islamic Azad University, Science and Research Branch

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413355695

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Cites: 46

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Related to: 10