The Mechanism and Practical Research on Empowering Business English Talent Training through Excellent Traditional Chinese Culture Education
Year: 2025
Type: article
Abstract: Based on the three core elements of “language,” “culture,” and “business,” this study constructs the internal mechanism of “cultural internalization–value orientation–behavior shaping” by which excellent traditional Chinese culture education empowers the cultivation of business English talents. It explores the connections between Confucian concepts such as “integrity” and “the doctrine of the mean,” Daoist ideas like “governing by doing nothing,” and military strategies such as “knowing oneself and the enemy,” and business English teaching. A modular curriculum system is developed, and the POA (Production-Oriented Approach) teaching method is adopted to achieve integration of learning and application. Through a diversified evaluation system and empirical tests, this study aims to enhance students’ cultural consciousness and intercultural competence, facilitating the training of interdisciplinary talents with both an international perspective and cultural confidence. This will provide cultural soft power support for the international competitiveness of Chinese enterprises.
DOI: 10.6914/iiej.040203
Author: Mei ZHANG
Institution: Guangdong University of Education
Language: English
Subfield: Language and Linguistics
Field: Arts and Humanities
Domain: Social Sciences
SDG: Quality education
Open Access status: hybrid
OpenAlex ID: W4413355713