Work

Research-strengthened branding: Lessons from Duquesne University’s follow-on approach to brand

Year: 2025

Type: article

Source: Journal of education advancement & marketing.

DOI: 10.69554/lkjn9975

Authors: Gabriel Welsch, Patty Swisher, Tracy Jackson

Institution: Duquesne University

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Quality education, Reduced inequalities

Open Access status: closed

OpenAlex ID: W4413358331

FWCI:

Cites:

Cited by:

Related to: 10