The effects of utilitarian and hedonic values on mobile shoppers’ behavioral intentions: the moderating role of stickiness
Year: 2025
Type: article
Study design: Observational Study
Authors: Ruoqing Zhang, Wenkai Zhou, Ran Liu
Institutions: Central Connecticut State University, Rollins College
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4413375648