Behavioural Impact of Game-Based Learning on Employee Engagement and Productivity in Service Companies under Indian IT Industry.
Year: 2025
Type: article
Study design: Observational Study
Abstract: This research investigates how gamification strategies impact learner engagement, motivation, collaboration, and information retention within corporate training programs, particularly in IT service organizations. A structured survey involving 180 professionals from ten firms revealed that gamified learning is perceived as more effective than conventional methods by 65% of respondents. Leaderboards (82%) and achievement badges (78%) were identified as key motivators. While 75% of participants expressed increased willingness to engage in gamified modules, 60% noted that overly competitive elements could be counterproductive. The study concludes with five strategic recommendations for sustainable gamification: customized learning journeys, career-relevant incentives, integration of real-world scenarios, collaborative challenges, and periodic content updates. These insights offer valuable guidance for instructional designers and corporate educators aiming to optimize training outcomes.
Authors: Udayashankar Rao KN, Dr. JK Tandon -
Language: English
Subfield: Developmental and Educational Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4413381079