Work

The Role of Ethical Marketing in Building Consumer Trust and Loyalty: A Review

Year: 2025

Type: conference-paper

Source: International Conference on Computing for Sustainable Global Development

DOI: 10.23919/indiacom66777.2025.11115671

Authors: Sheedhal K. Reji, Moulya B., P. S. Rajeswari

Institutions: Amrita Vishwa Vidyapeetham, SRM Institute of Science and Technology

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4413394714

FWCI: 1.059

Cites: 22

Cited by: 1

Related to: 10