Work

The types of images to use in advertising and communication for more emotional activation. A study using neuromarketing

Year: 2025

Type: conference-abstract

Source: Global Conference on Business and Social Sciences Proceeding

DOI: 10.35609/gcbssproceeding.2025.1(88)

Author: Prof. Antonio González-Morales

Institution: Universidad de Sevilla

Language: English

Topic: Aesthetic Perception and Analysis

Subfield: Cognitive Neuroscience

Field: Neuroscience

Domain: Life Sciences

Open Access status: closed

OpenAlex ID: W4413413345

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