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Unveiling the Influencing Factors of the Consumers' Intention to Purchase Digital Mental Health Services (DMHS) Mediated by Desire to Manage Mental Health: A Modified Model of Goal-Directed Behavior (MGB)

Year: 2025

Type: conference-abstract

Source: Global Conference on Business and Social Sciences Proceeding

DOI: 10.35609/gcbssproceeding.2025.1(20)

Authors: Mochammad Riyadh Rizky Adam, Oyyappan Duraipandi, Derek Ong Lai Teik

Institutions: Lincoln University College, University of Hertfordshire

Language: English

Topic: Digital Mental Health Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4413413482

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