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Leveraging Big Data Analytics Capability for Firm Innovativeness: The Role of Sustained Innovation and Organizational Slack

Year: 2025

Type: article

Abstract: In the era of digital transformation and data-driven decision-making, big data analytics capability (BDAC) is crucial for firms to enhance innovation and sustainable competitive advantage in highly dynamic markets. Grounded in dynamic capability theory, this study used a moderated mediation model to explore the impact of BDAC on innovativeness. Empirical analysis was conducted by using survey data from 270 enterprises to test the hypotheses. The results reveal that BDAC significantly and positively influences innovativeness, and sustained innovation mediates this relationship. Moreover, organizational slack positively moderates the effect of BDAC on innovativeness, both the direct effect and indirect effect. These findings provide theoretical support and practical implications for understanding how BDAC enhances firm innovativeness.

Source: Systems

DOI: 10.3390/systems13090730

Authors: Chunjia Hu, Yitong Xu, Pengbin Gao

Institution: Harbin Institute of Technology

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: gold

Estimated APC paid: $2,896