The Influence of Academic Service Quality and Satisfaction on Student Word of Mouth at the Faculty of Economics and Social Sciences, Universitas Amikom Yogyakarta
Year: 2025
Type: article
Study design: Observational Study
Abstract: This study aims to examine the effect of academic service quality and student satisfaction on word of mouth among students at the Faculty of Economics and Social Sciences, Universitas Amikom Yogyakarta. The sample consisted of 105 students, selected using purposive sampling. Primary data collection utilized a closed-ended questionnaire with a 5-point Likert scale. Path analysis and linear regression models were employed to test the three research hypotheses. The results of the testing proved that, both partially and simultaneously, the variables of academic service quality and student satisfaction have a significant positive influence on student word of mouth. The simultaneous model produced a coefficient of determination of 52.80%, indicating that academic service quality and student satisfaction are quite dominant in determining the variance of changes in the word-of-mouth variable. Meanwhile, 47.20% is influenced by other factors outside the research model.
Authors: Lecturer at Universitas Amikom Yogyakarta, Moch Hamied Wijaya, Eny Ariyanto, Lecturer at Universitas Amikom Yogyakarta, Anindya Nurani Mutiara Sari, Lecturer at Universitas Mitra Bangsa, Jakarta
Institution: Universitas Amikom Yogyakarta
Language: English
Domain: Social Sciences
SDG: Quality education
Open Access status: diamond
OpenAlex ID: W4413416257