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Environmental Concern and Individual Innovation on Halal Green Skincare Purchase Intention

Year: 2025

Type: article

Abstract: This study investigates the influence of environmental concern and individual innovation on the intention to purchase halal green skincare products, with halal product knowledge as a moderating variable. Using Structural Equation Modeling with Partial Least Squares (SEM-PLS), data from 220 Indonesian respondents were analyzed. The results reveal that environmental concern, individual innovation, and halal product knowledge significantly and positively affect the intention to purchase halal green skincare products. However, halal product knowledge does not considerably moderate the relationships between environmental concern or individual innovation and purchase intention. The study’s focus on Indonesian consumers and halal green skincare products may limit its generalizability. These findings suggest marketers should emphasize environmental benefits, innovative features, and halal certification to increase consumer purchase intention. By integrating environmental concern, individual innovation, and halal product knowledge in the context of green skincare products, this research provides valuable insights into the factors influencing Muslim consumers’ purchase intentions for environmentally friendly and halal-certified skincare products.

Source: International Review of Management and Marketing

DOI: 10.32479/irmm.18938

Authors: Azhar Alam, Dwi Utami, Lukmanul Hakim, Nida Izzatul Karima, Ihtisham Ullah

Institutions: Muhammadiyah University of Surakarta, Sultan Zainal Abidin University, Asia Pacific University of Technology & Innovation

Language: English

Topic: Halal products and consumer behavior

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: gold

Estimated APC paid: $300