Work

Political relationship marketing and loyalty intentions of voters: Empirical study of the major political parties in Ghana

Year: 2025

Type: article

Study design: Observational Study

Source: The British Journal of Politics and International Relations

DOI: 10.1177/13691481251360531

Authors: Bernard Tutu-Boahene, Daniel Opoku, Michael Nana Amoakoh

Institution: University of Education, Winneba

Language: English

Topic: Electoral Systems and Political Participation

Subfield: Political Science and International Relations

Field: Social Sciences

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W4413428403

FWCI:

Cites: 97

Cited by:

Related to: 10