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Customer Perception of Amazon Pay Later Among University Students: A Critical Evaluation

Year: 2025

Type: article

Abstract: This research critically evaluates university students? perception of Amazon Pay Later, a Buy Now Pay Later (BNPL) service, focusing on awareness, usage patterns, financial literacy, perceived benefits, and risks. Using primary survey data collected from 150 university students alongside secondary data analysis, the study identifies convenience and promotional attractiveness as key factors driving usage while highlighting financial knowledge gaps that can lead to impulsive spending and debt accumulation. The paper concludes with recommendations on financial education and responsible BNPL usage.

Source: International Journal of Scientific Engineering and Research

DOI: 10.70729/se25820151208

Author: Mourlin K

Language: English

Topic: Financial Literacy and Behavior

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4413431572

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