Work

Role of CSR perceptions in building customer engagement

Year: 2025

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-03-2024-0167

Authors: Sudeepta Pradhan, Abhishek Mishra, Makhmoor Bashir, Sunny Bose

Institutions: ICFAI Foundation for Higher Education, Indian Institute of Management Indore, Qassim University

Language: English

Topic: Corporate Social Responsibility Reporting

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413434199

FWCI: 2.701

Cites: 82

Cited by: 3

Related to: 10