Year: 2025
Type: article
Study design: Observational Study
Abstract: This study looks at how trust shapes and improves business-to-business (B2B) relationships in the coconut sector. In a market that is becoming more international and competitive, trust has become a strategic asset that encourages cooperation, operational stability, and sustained investment between suppliers and customers. Purpose: To assess the effects of several aspects of trust on the robustness and sustainability of business-to-business (B2B) interactions in the coconut sector, including strategic gains, operational stability, global competitiveness, and collaborative value. Methodology: A standardized questionnaire with a 5-point Likert scale was given to 304 professionals in the sector from different areas. Multiple linear regression, ANOVA, and chi-square tests were used to evaluate the data in order to ascertain the impact of elements connected to trust. The significance levels, R2, and F-statistics were among the model diagnostics. The analysis was done with SPSS. Major Findings: The two most important determinants of trust-driven investment attraction in business-to-business (B2B) interactions were collaborative value and global edge. There were clear regional differences, with South Asian respondents demonstrating a higher level of strategic participation. Operational stability and investment appeal are favorably connected with trust-based cooperation.
Source: European Economic Letters (EEL)
Author: Sujatha N. Sheeri, Sujaya H.
Institution: Srinivas University
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4413449849