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Ethnography in Entrepreneurship Research: Promises, Pitfalls, and Practical Pathways

Year: 2025

Type: editorial

Abstract: We seek to make ethnography more intelligible and accessible to entrepreneurship scholars. We begin by defining ethnography and discussing the promises and challenges of conducting ethnographic studies in entrepreneurship. Next, we offer practical advice for entrepreneurship scholars interested in conducting ethnographic studies, including suggested standards for designing, executing, and writing ethnography. We conclude by outlining possibilities for future research, highlighting how ethnographic inquiry can facilitate theoretical and methodological contributions to the field of entrepreneurship.

Source: Entrepreneurship Theory and Practice

DOI: 10.1177/10422587251364820

Authors: Eliana Crosina, Marco Mismetti, Alfredo De Massis, Michael G. Pratt, Trenton Alma Williams

Institutions: Babson College, Stockholm School of Economics, International Institute for Management Development, University of Chieti-Pescara, Lancaster University, Zhejiang University, Boston College, Brigham Young University, University of Luxembourg

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: hybrid

Estimated APC paid: $3,900

OpenAlex ID: W4413498712

Cites: 170

Cited by: 18

Related to: 10