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Flipgrid Acceptance Instrument in Video Aided Oral Communication Validation: Confirmatory Factor Analysis

Year: 2025
Type: article
Abstract: This study was conducted to validate an instrument to measure the acceptance of Flipgrid Apps in video-aided oral communication.This study aimed to perform a Confirmatory Factor Analysis (CFA) against seven components in Flipgrid application acceptance, namely Interactive Acceptance, Perceived Usefulness, Perceived Ease of Use, Perceived Feasibility, Attitude, Behavioral Intention, and Actual Acceptance derived from Exploratory Factor Analysis (EFA).This study used a Case Study design.A total of 279 respondents from Malay Language course students were involved in this study.CFA was conducted to obtain solutions to these seven factors using IBM SPSS-AMOS software.CFA used a survey to assess the appropriateness of the measurement model with the data in the study based on the Technology Acceptance Model (TAM).The results of the study showed that the measurement model was in line with the data collected and confirmed the appropriateness of the questionnaire instruments used.The results of the analysis showed that the Cronbach's Alpha value was above 0.70.The Feasibility construct was removed after not achieving the discriminant validity value.The results of the pooled-CFA analysis confirmed that the data were consistent with the TAM Modification model and suggested that the 39 items of the instrument will be used in further Structural Equation Model (SEM) analysis.Validation of the survey instrument developed to measure the acceptance of the Flipgrid application towards the teaching and learning of video-aided oral communication can be achieved.Therefore, it is recommended that this instrument be used by educators to assess construct relationships that influence students' actual use of technology acceptance.
DOI: 10.6007/ijarbss/v15-i8/26350
Language: English
Open Access status: diamond
OpenAlex ID: W4413499271
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