Year: 2024
Type: article
Abstract: Pizza has become a beloved staple in American culture, enjoyed across various occasions. With substantial growth and demand for ready-to-eat pizza, the pizzeria industry in Charlotte, NC, presents a lucrative opportunity, with local spending projected to reach half a billion dollars by the end of 2023. This business plan proposes a campus pizzeria at Johnson C. Smith University (JCSU), highlighting mutual benefits for students, staff, faculty, and the broader community. Initially campus-centric, the pizzeria aims to extend its reach citywide, statewide, nationally, and internationally, driven by a clearly defined mission, vision, and values. The student-owned and managed pizzeria will cultivate essential skills among students, aligning with JCSU's mission and core values. By providing a real-world platform to apply academic learnings, the venture fosters creativity, innovation, and problem-solving abilities. With institutional guidance, students will navigate entrepreneurship challenges in a supportive environment, preparing them for future leadership roles. This initiative enriches the academic journey, empowering students to transform aspirations into tangible achievements and creating a legacy of success at JCSU and beyond, producing entrepreneurial leaders capable of making a significant impact on the business world.
Source: Journal of Student Research
Authors: Evan Carter, Sean Carter, Brianna Hudgins, N'Vonni Lowe, Kameron Sanders, Stanley St. Vilus II, Nayyer Naseem
Institution: Johnson C. Smith University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4413513484