Year: 2024
Type: article
Abstract: This paper addresses the increasing prevalence of celebrity businesses and explains why celebrities are starting said businesses. Identifying how more people have garnered celebrity status and how social media has facilitated their rise to fame is crucial in addressing the growing number of celebrity businesses. When focusing on the business aspect, this paper explores the businesses development strategies that are critical to the success of all businesses and addresses problems that apply more specifically to celebrity businesses. Several comparisons between successful and failed celebrity businesses are made with the purpose of identifying the recurring problems that may contribute to the celebrity businesses’ failure.
Source: Journal of Student Research
Authors: Jayden Gernale, Kimberly Kinne
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4413561938