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The Role of Women Entrepreneurs in Rebuilding the Economy After the Pandemic

Year: 2025

Type: article

Abstract: The COVID-19 pandemic significantly impacted Surakarta’s economy. MSMEs, especially those led by women, are facing serious challenges. Women entrepreneurs have played a key role in economic recovery through adaptation, innovation, and digital transformation. This study examines their strategies using a qualitative case study approach, collecting data from 14 women entrepreneurs through semi-structured interviews. The findings show that they responded to the crisis by diversifying products, adopting digital marketing, and building business networks. However, they continue to face challenges such as limited capital, rising raw material costs, and balancing business with domestic responsibilities. The study highlights the need for more substantial financial access, digital literacy training, and government support to sustain women-led businesses. Strengthening these areas will enhance the resilience of Surakarta’s economy.

Source: Jurnal Ekonomi Pembangunan Kajian Masalah Ekonomi dan Pembangunan

DOI: 10.23917/jep.v26i1.8617

Authors: Ali Zainal Abidin, Siti Aisyah, Muhammad Randhy Kurniawan, Kenny Pradipta Montoya Putra Pratama, Sidra Iqbal, Magarsa Abara

Institutions: Muhammadiyah University of Surakarta, Government of Punjab, Wollega University

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Gender equality, Reduced inequalities, Industry, innovation and infrastructure, No poverty

Open Access status: gold

Estimated APC paid: $65