Work

Decisions and coordination in the live streaming e-commerce supply chain of agricultural products considering poverty alleviation preferences

Year: 2025

Type: article

Abstract: Due to the need to maintain the freshness of agricultural products, farmers must use cold chain logistics, which increases the cost of preservation. Live streaming e-commerce (LSEC) platforms may offer poverty alleviation support and share part of these costs. This study examines an agricultural product supply chain that includes a farmer and an LSEC platform. Using the Stackelberg game approach, four decision-making models are developed to analyze the strategic choices and optimal profits of the supply chain participants. Since the decentralized model without poverty alleviation support cannot reach an equilibrium solution, the study proposes a cost-revenue sharing coordination contract that includes poverty alleviation preferences. The results indicate that poverty alleviation preferences improve the profits of the farmer and the overall supply chain, although they reduce the profit of the LSEC platform. The profit outcomes for each participant depend on factors such as the sales price, the level of freshness-keeping effort, and the cost of that effort. Through contract coordination, the supply chain can achieve full efficiency. This study offers insights for promoting cooperation among participants in the agricultural product LSEC supply chain.

Source: International Journal of ADVANCED AND APPLIED SCIENCES

DOI: 10.21833/ijaas.2025.09.005

Authors: Lijun Shi, Hailong Cheng

Institutions: Management and Science University, Guangzhou City University of Technology

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: No poverty, Responsible consumption and production, Zero hunger

Open Access status: gold

Estimated APC paid: $469