Work

Differences in MaaS adoption among university students

Year: 2025

Type: article

Abstract: There is growing interest in identifying potential adopters of Mobility as a Service (MaaS). Although socio-demographic and travel-related factors influencing adoption have been studied, the impact of attitudinal factors within specific traveler groups has been partly neglected. This study explores how attitudinal factors affect university students’ intention to use MaaS through structural equation modeling. Latent class cluster analysis reveals two groups: high-income students who frequently use cars (Cluster 1) and low-income students relying on public transport (Cluster 2). The results show that ease of learning the MaaS system and media influence significantly affect adoption. Perceived benefits play a crucial role in shaping willingness among Cluster 1, while environmental awareness influences adoption in Cluster 2. To enhance uptake, strategies such as social media promotion and gamification are recommended, offering insights for transportation planners and policy-makers.

Source: Transportation Letters

DOI: 10.1080/19427867.2025.2550485

Authors: Willy Kriswardhana, Balázs Sárvári, Domokos Esztergár-Kiss

Institutions: Budapest University of Technology and Economics, Universitas Jember, Corvinus University of Budapest, University of Applied Science Budapest

Language: English

Topic: Transportation and Mobility Innovations

Subfield: Automotive Engineering

Field: Engineering

Domain: Physical Sciences

SDGs: Sustainable cities and communities, Quality education, Reduced inequalities

Open Access status: hybrid

Funders: Hungarian Scientific Research Fund, Nemzeti Kutatási Fejlesztési és Innovációs Hivatal, National Research, Development and Innovation Office