Work

Framing Across the Fractures: Visual Framing and Social Media Engagement With Indigenous Environmental Organizations

Year: 2025

Type: article

Abstract: The nexus of science communication, visual framing, and marginalized communities remains an under-researched area. In this study, we analyze the influence of multiple types of visual framing on social media audience engagement through a quantitative content analysis of photographs posted by Indigenous environmental organizations. Using multiple operationalizations of visual framing (decontextualization, recontextualization, and solutions), we find that social media posts featuring greater visual variety in composition, combined with human-focused content, predict greater engagement.

Source: Journalism & Mass Communication Quarterly

DOI: 10.1177/10776990251363968

Authors: Ryan N. Comfort, Kain Eller

Institution: Indiana University Bloomington

Language: English

Topic: Media Studies and Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4413694335

FWCI:

Cites: 75

Cited by:

Related to: 10