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Beyond Lectures: The Rise of Intelligent Assistants in Management Learning- a Systematic Literature Review

Year: 2025

Type: review

Abstract: From traditional chalkboard pedagogy to technology-integrated ecosystems with chatbots, AI tutors, and adaptive learning platforms in learning environments, business and management education has evolved over the last ten and a half years. Using the PRISMA 2020 framework, this study performs a Systematic Literature Review (SLR) of 92 peer-reviewed publications that were published between 2010 and 2025. It distinguishes three main technological waves: AI-powered educational systems, especially chatbots; immersive/microlearning tools; and e-learning platforms. According to the analysis, this digital transformation has changed institutional strategies and instructional roles in addition to improving learner engagement and personalisation. A thorough synthesis and critical road map for the future of business education are provided in this paper.

Source: International Research Journal on Advanced Engineering and Management (IRJAEM)

DOI: 10.47392/irjaem.2025.0432

Authors: S.P.Neehalika Bavya, G.Suvarchala Reddy, G. Sheila

Language: English

Topic: Artificial Intelligence in Education

Subfield: Information Systems

Field: Computer Science

Domain: Physical Sciences

SDG: Quality education

Open Access status: diamond

OpenAlex ID: W4413696715

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