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Management Strategies to Enhance the Competitive Advantage through Customer Satisfaction

Year: 2025
Type: article
Study design: Systematic Review
Abstract: This research underscores the significance of customer satisfaction (CS) as a vital component for businesses to gain a competitive edge in the current dynamic and challenging market. Through a systematic analysis of 148 articles, this study confirms the marketing mix (MM) positive impact on CS, which subsequently fosters customer loyalty and contributes to corporate sustainability. The findings offer valuable insights for companies to develop effective marketing strategies that enhance CS and loyalty, ultimately driving increased market share and profitability.
Source: TEM Journal
DOI: 10.18421/tem143-27
Authors: Fozi Ali Belhaj, Saddam A. Hazaea, Hadi Mareeh, Sunil Kumar Saroha, Moodhi Raid, Mohammed Hael
Institutions: Arab Open University, University of Science and Technology, Shandong University, Kunming University of Science and Technology, Al Yamamah University, Yunnan University of Finance And Economics
Language: English
Open Access status: gold
Estimated APC paid: $647
OpenAlex ID: W4413763333
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Related to: 10