Year: 2025
Type: article
Abstract: Research This aiming to study representation ideology capitalism in digital advertising as well the impact to formation style life consumptive society . Using approach qualitative with method studies literature , research This analyze various source For identify digital advertising delivers values capitalistic through narrative , visuals, and personalization data- based . Research results show that digital advertising no only promote products , but also in active construct style ideal life that is materialistic , individualistic , and oriented towards social status . Social media and algorithms play a role significant in strengthen effect psychological advertising , especially in the younger generation young , which leads to culture consumptive excessive and potential impact psychological negative . Research This conclude that critical media literacy is solution important For increase awareness and reduce influence negative digital advertising
DOI: 10.36312/gama.v1i1.2
Institution: Universitas Muhammadiyah Tangerang
Language: English
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4413795301