Year: 2025
Type: article
Abstract: This study, set against the backdrop of China's "dual carbon" goals proposed by the Chinese government, delves into the current development status of China's new energy vehicle industry, as well as the operating conditions, core strategic direction, and future plans of XPENG Motors. By examining the rapid growth of the domestic new energy vehicle market and the enhancement of international competitiveness, this paper reveals XPENG Motors 'specific practices in technological innovation, market expansion, and global layout. It also combines SWOT analysis to thoroughly explore its strengths, weaknesses, opportunities, and threats. The central argument of this paper is to propose strategic recommendations for building competitive advantages in intelligence, electrification, and globalization through the analysis of XPENG Motors' financial and operational data from 2021 to 2024, aiming to achieve sustainable growth and address market competition and policy challenges.
Author: Yiqin Wang
Institution: Zhejiang University of Technology
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4413807117