The application of project-based learning in English for a Basic Marketing class to enhance Oral presentation skills at Ho Chi Minh City University of Industry and Trade (HUIT)
Year: 2025
Type: article
Study design: Clinical Trial
Abstract: This research aimed to investigate the efficacy of problem-based learning (PBL) and students' perspectives regarding its application in a fundamental marketing course at the Ho Chi Minh City University of Industry and Trade. The experimental class has 41 third-year participants. To achieve the study's goal, a combination of research methods was employed, including pre- and post-course tests, surveys, interviews with ten students, and observations of Basic Marketing classes at the university. The data analysis revealed that students who engaged in PBL demonstrated notable enhancements in their oral presentation abilities, as seen by their post-test scores. Students generally have a favorable view of project-based learning (PBL) in the classroom, largely due to its potential to make lessons more engaging and improve their oral presentation skills; however, obstacles related to time and resources arise during the implementation of PBL activities. This study provided a modest contribution to educational implications for educators and future research in the same domain.
DOI: 10.54855/ijte.255310
Authors: Thi Ngoc Hanh Ngo, Vu Diem Thuy Tran
Institution: Ho Chi Minh City University of Industry and Trade
Language: English
Subfield: Education
Field: Social Sciences
Domain: Social Sciences
SDG: Quality education
Open Access status: diamond
OpenAlex ID: W4413834513