AI-Driven Generation of Key Intelligence Topics and Questions: Enhancing the Work of CI Professionals
Year: 2025
Type: conference-paper
Abstract: Competitive Intelligence (CI) is a critically important instrument for monitoring an organization's externalenvironment, providing management with unique insights into markets, competitors, trends, and other entities influencingthe organization's strategic position. Simultaneously, it serves as an effective tool for mitigating risks by identifying andinterpreting early signals from the competitive landscape, while also uncovering opportunities for capturing competitiveadvantages. Recent developments in artificial intelligence (AI), particularly the emergence of Large Language Models (LLMs),have opened new possibilities for enhancing Competitive Intelligence (CI) processes. This paper explores the potential ofLLMs in addressing specific CI tasks through CI-oriented prompt design. The study specifically focuses on the planning phase,demonstrating how LLMs can support the identification and formulation of Key Intelligence Topics (KITs) and Key IntelligenceQuestions (KIQs). In addition, the paper discusses the application of LLMs in the data collection phase, emphasizing their rolein identifying relevant sources aligned with the direction of the KIQs. The implications of integrating LLMs into CI aresubstantial; however, this implementation must be approached cautiously to ensure accuracy, reliability, and ethicalcompliance emphasizing the need for thorough validation and human oversight.
Author: Jan Černý
Institution: Prague University of Economics and Business
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4413841900