Leveraging AI and Digital Technologies to Transform On-Campus Recruitment for Design Students: Enhancing Employer Engagement and Hiring Outcomes
Year: 2025
Type: article
Abstract: The paper attempts to analyze the reasons why artificial intelligence and digital technologies revolutionized the design student on-campus hiring by enhancing the amount of employer contact and hiring precision simultaneously. The core question is how to analyze the quantifiable effect of AI-enabled technology, some examples of which are predictive analytics, automated feedback mechanisms, digital portfolios, and virtual career platforms, on the speed of recruiting, matching the candidate to the job, and general hiring success. It pursued methodology of secondary research, as it used seven most contemporary scholarly papers and industry case studies released during 2021-2025 in terms of quantitative information. There were significant improvements in the foundings and values of the employer-student fit went up by more than 30 percent, hiring time went down by 46 percent, and retention went up by 22 percent. The digital ecosystems increased the confidence of recruiters to make decisions, and the automatisation of the feedback positively impacted the readiness of the students (by 28.6%). This study verifies that technology-enabled recruitment models developed provide solutions that can scale, are efficient, and data-driven to meet the dynamic demands of the creative industries, notably design education institutions that want to transform their placement efforts to be more modern.
Author: Kushal Karwa
Language: English
Topic: Employer Branding and e-HRM
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4413843889