Year: 2025
Type: article
Abstract: This study investigates the usage, content, communication objectives, and accessibility of Infographics and Short Videos on Vietnamese electronic newspapers. Utilizing statistical-classification, content analysis, questionnaire surveys, and the Likert scale, the research analyzed content from VnExpress and Tuoi Tre Online (March-May 2025) and surveyed students from relevant majors at Can Tho University. Results indicate a high level of awareness and preference for both formats among young people, confirming their effectiveness in rapidly and visually conveying information. Infographics excel in presenting statistics and instructions, while short videos are well-suited for breaking news and entertainment. The study concludes that Infographics and Short Videos play a pivotal role in attracting and retaining readers in the digital age. To maximize their effectiveness, newsrooms need to continue investing in content and design quality, optimizing user experience, diversifying content, and enhancing two-way interaction. The harmonious combination of aesthetic value and informational content is key to improving the quality of visual communication in Vietnamese journalism today. Article visualizations:
Authors: Nguyen Thi Kieu Oanh, Tran Hoang Kha
Institution: Can Tho University
Language: English
Topic: Journalism and Media Studies
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4413855169