Work

Finding common ground: transcending insider-outsider positionality in consumer research

Year: 2025

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2025.2545533

Authors: Ufuoma Arangebi, Emily Moorlock

Institution: Sheffield Hallam University

Language: English

Topic: Qualitative Research Methods and Ethics

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W4413874162

FWCI: 3.592

Cites: 94

Cited by: 2

Related to: 10