Impact of Macro-Environmental Factors on BusinessSustainability in The Leather Industry of Kanpur and Unnao, Uttar Pradesh
Year: 2025
Type: article
Abstract: This study examines the influence of macro-environmental factors on business sustainability in the leather industry, focusing on firms in Kanpur and Unnao, Uttar Pradesh, India. A quantitative approach was employed, utilizing a structured questionnaire administered to 397 industry participants. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the study assessed the relationships between various external forces—economic conditions, government policies, environmental regulations, technological advancements, socio-cultural influences, and global market trends—and business sustainability. Results indicate that economic conditions and government policies significantly enhance sustainability, while technological advancements have a significant negative impact, suggesting implementation barriers. Other factors showed no statistically significant direct effects. The research is limited to two cities and a cross-sectional design, without consideration of mediating or moderating variables. Findings inform policymakers and industry leaders on the importance of financial access, regulatory simplification, and technology support. This study contributes to the sustainability literature by integrating diverse macro-environmental factors into a unified analytical model within a traditional manufacturing context.
DOI: 10.14419/7pgj4m61
Authors: Brijendra Pratap Singh Brijendra, Arvind Kumar Singh, Vaibhav Tripathi, Mahendra Pandey, Ashish Chaturvedi, Manish Mishra, Shyamalendu Das
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4413878309