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Pemanfaatan Media Sosial Tiktok Dalam Optimalisasi Branding Produk Pada Umkm Stick Ikan Sidat

Year: 2025

Type: article

Abstract: This study explores the use of TikTok as a digital marketing strategy to strengthen the branding of Stick Ikan Sidat, a local MSME. Using a Participatory Action Research (PAR) approach, the program involved needs assessment, training in content creation, and the application of marketing strategies. The results show significant improvements in brand awareness, proven by higher engagement, follower growth, and expanded market reach, with several videos reaching the For You Page (FYP). Despite challenges in consistency, creativity, and resources, TikTok proved to be an effective and sustainable tool for MSMEs to compete in the digital era.

Source: Jumat Ekonomi Jurnal Pengabdian Masyarakat

DOI: 10.32764/abdimasekon.v6i2.6138

Authors: Muhammad Daffa' Alfarisi, Ahmad Rofi Chilm, Uyunur Rohmah, Alfi Wulandari, Siti Nur Azizah, Eva Sisilia Dwi Fayani, Ivana Nala Evelyana, Ahmad Syuhudul Chaq

Institution: UIN Syekh Wasil Kediri

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4413900745

FWCI:

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