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Nowadays Corporate Strategy: Business Model Canvas and Swot as a Foundation

Year: 2024

Type: article

Abstract: The purpose of this study is to determine the development of business strategy with a business model canvas approach and to determine SWOT analysis at company X. This study uses a qualitative research method using the Business Model Canvas (BMC) as a guide to identify business models and then uses SWOT for each metrics. Based on the SWOT analysis that has been produced, there are several business strategies that need to be carried out by PT. X, including producing high enough products, developing target markets, carrying out product development, selling outlet products, e-commerce, and various social media, conducting development of new innovations for products and many more.

Source: Jurnal Manajemen dan Dinamika Bisnis (JMDB)

DOI: 10.33633/jmdb.v3i2.11671

Authors: Sisca Dian Rahmawati, Lamidi Lamidi, Febrianur Ibnu Fitroh Sukono Putra, Roymon Panjaitan, Risanda Alirastra Budiantoro

Institutions: Universitas Slamet Riyadi, Universitas Dian Nuswantoro, State University of Semarang

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4413939176

FWCI:

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