Flexible Identity in City Branding: The Role of Brand Personality in the Cognition–Affect–Behavioral Intention Model
Year: 2025
Type: article
Study design: Observational Study
DOI: 10.1002/jtr.70105
Authors: Tae‐Hwan Yoon, Joonhyeong Joseph Kim
Institutions: Dong-Eui University, Hansei University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4413939669