Year: 2025
Type: article
Abstract: This study examines the trademark dispute between global coffee chain Starbucks and the Pakistani café Sattar Buksh. The matter, resolved without formal litigation, highlights the intricate relationship between trademark law, the concepts of dilution and parody, and the tension between brand protection and cultural expression. By adopting a parody-based strategy in its name and visual branding, Sattar Buksh attracted local market attention, ultimately prompting legal action from Starbucks. This research explores the positions of both parties, the applicable provisions of Pakistan’s Trademarks Ordinance, 2001, and the wider implications of such disputes for intellectual property rights in emerging economies.
Author: Samina Yaqoob
Institution: University of Management and Technology
Language: English
Topic: Intellectual Property Law
Subfield: Law
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4413988478