Work

Exploring the Impact of AI on Consumer Behavior and Digital Marketing Through the Lens of Social Media

Year: 2025

Type: article

Study design: Observational Study

Source: Concurrency and Computation Practice and Experience

DOI: 10.1002/cpe.70284

Authors: Cui Weijun, Muzamil Mohib

Institution: Nanjing University of Information Science and Technology

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4413998185

FWCI: 2.853

Cites: 42

Cited by: 7

Related to: 10