Beyond human streamers: how AI-avatar engagement strategies influence consumer acceptance
Year: 2025
Type: article
Study design: Observational Study
Authors: Bingqin Han, Diyi Liu, Suntong Qi
Institutions: Tianjin University, Nankai University, Lingnan University
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W4413998986