A multitrait-multimethod model linking consumers’ priorities and preferences in public transport usage
Year: 2025
Type: article
Abstract: Many transport researchers are familiar with stated preference experiments, but best worst experiments are still relatively new. The interrelatedness of stated preference and best worst experiment motivates the core question of the current research; that is, does a shared behavioural process given rise to responses to both choice tasks. The basic premise of the paper is that a common, underlying behavioural process gives rise to the responses of decision makers to both choice tasks; therefore, the patterns of preference heterogeneity can be mapped. Our core finding is that a multitrait-multimethod model offers the best fit and interpretations for a dataset that combines stated preference and best worst experiments. Two defining characteristics of the multitrait-multimethod model are firstly, the partitioning of the unobserved sources of preference heterogeneity into components that are general to the choice tasks and second, components that are unique to each choice task. The core findings show that a common underlying process can give rise to decision makers’ responses in both stated preference and best worst experiments – a finding that has important implications for transport research.
Authors: Thomas J. Magor, Leonard V. Coote
Institution: The University of Queensland
Language: English
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: hybrid
Estimated APC paid: $3,810
OpenAlex ID: W4414006097