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Digital Transformation Through Shopee Platform Optimization to Enhance Recycled Product Innovation and Market Competitiveness

Year: 2025

Type: article

Abstract: This study stems from the low level of digital literacy among recycled product entrepreneurs in Kelurahan Baktijaya, Depok, which limits their access to online markets. The research aims to enhance digital competencies and expand marketing channels through targeted training on utilizing the Shopee platform. A descriptive qualitative method was employed within a community engagement framework, using data collected from observations, pre-tests, post-tests, and documentation. The participants were members of the bank sampah community in RW 18 and RW 19. Findings reveal a substantial increase in digital understanding and operational skills, alongside heightened awareness of incorporating sustainability narratives into product promotion. The study confirms that community-based training can effectively foster digital transformation and strengthen green entrepreneurship rooted in circular economy principles.

Source: Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital.

DOI: 10.70248/jpmebd.v2i3.2895

Authors: Karno Diantoro, Ahmad Soderi, Juwari

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Responsible consumption and production, Decent work and economic growth, Industry, innovation and infrastructure, No poverty, Quality education

Open Access status: hybrid

OpenAlex ID: W4414017367

FWCI:

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Related to: 10