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Neural Network Analysis of Technology Adoption Intentions Among Womenpreneurs in Small and Medium Enterprises

Year: 2025

Type: conference-paper

Abstract: Financial literacy has grown significantly in recent years, leading to increased accountability among individuals in managing their spending, investments, and financial planning. To effectively develop new technologies, how potential users respond to them beforehand must be understood. In this study, we developed a model based on the unified theory of acceptance and use of technology (UTAUT), encompassing five primary components: performance expectations, social influence, facilitating conditions, satisfaction, and continuation intentions. A total of 250 participants’ data were analyzed using an artificial neural network (ANN) to evaluate the integrated model. The results showed variables affecting lower-middle-class users of a digital financial literacy application’s acceptance of new technology.

DOI: 10.3390/engproc2025103025

Authors: Riana Magdalena Silitonga, Yann-Mey Yee, Ronald Sukwadi, Agustinus Silalahi

Institutions: Atma Jaya Catholic University of Indonesia, Chung Yuan Christian University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: gold

OpenAlex ID: W4414024487

FWCI: 6.586

Cites: 18

Cited by: 2

Related to: 10