Analysis of Structural Relations of Experiential Marketing Factors, Service Quality and Spectator Behavior in China Basketball Association League
Year: 2025
Type: article
Study design: Observational Study
Authors: Korean Society for Leisure Scie, Yiming Zhang, Sangyoo Kim
Language: English
Topic: Sports, Gender, and Society
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4414029379